How much do I earn per 1000 views?
Do I still earn some bucks if the viewers just ignored the ads?
To understand about Youtube ads, you need to understand CPM, CPC, RPM, ads type, duration of your videos, geographical, 4 quarter of the year Yada Yada Yada...
Now let's just throw away all that specific alien terms, I'm gonna give you the best way to understand about ads, and how Youtube determine how much your video could earn.
Whenever a viewer watch your video, and the ads appeared in front of them, you earn money. If the user clicked the ads, you earn money. If the user ignored the ads, you still earn money.
The only way your video couldn't earn money, is when they used Ad-block, or your video could not be monetize due to policy issues.
So what makes a Youtuber earn more? You just need to understand two simple thing. One is your video contents type, and the other is the 4 quarter of the year.
Video contents type could affect your video earn much or less, because your production could be popular in those country which had higher ads cost (United States, Canada...) If your video got featured on Youtube front page, you get a lot more premium ads and views = more money. Understand this?
Another thing is 4 quarter of the year. In Youtube ads industry, it will be divided into 4 yearly month management. You got higher ads money on October, November and December, because all the peak season is placed in the end of the year (Christmas, New year..) It is when all company spend all the budget on ads to promote their product. On January, February and March, it's the "nightmare" for Youtubers. Ads money goes down drastically on that particular months, because that's when the peak season over, those big companies spent less on ads promoting their product. You might notice some serious downward of your earnings on January, don't be panic, its normal.
So if someone try to give u a lecture about ads CPC, CPM, RPM or whatsoever, you just need to keep in mind, Video Contents and Quarter of the Year affect all of that.
People might come and ask me, why don't you just explain what is CPC,CPM?
- Even though I tell you what is Cost-per-click, Cost-per-mile and how they being calculated, in the end you might still calculated different result from your actual earnings, because the calculation involved large algorithm that only Youtube will know.
You don't need to know all about those complex algorithm, you just need to know, keep producing high quality video, promote your contents well, and you are in the road of success.